Welcome To The World Of Chandukaka Saraf

Where golden dreams and heritage entwine, Baramatichi Suvarna Pedhi—a legacy of timeless design.

Celebrating Nearly Two Centuries of Excellence: A Timeless Legacy of Trust and Craftsmanship

Step into the world of Chandukaka Saraf, where tradition meets timeless artistry. Here, every piece of jewellery is more than just an ornament—it’s a symbol of trust, an ode to heritage, and a reflection of enduring craftsmanship.

Since 1827, Chandukaka Saraf has stood as a beacon of trust and excellence. Rooted in the serene town of Baramati, in Pune District, Maharashtra, the brand’s legacy has grown from humble beginnings to become an icon of integrity and artistry in the jewellery business.

Guided by an unwavering commitment to transparency and customer satisfaction, we have built a reputation that resonates with the spirit of Baramatichi Suvarna Pedhi—The Golden Legacy of Baramati. Our jewellery embodies the values of tradition, purity, and innovation, making every creation a cherished heirloom for generations to come.

An Inspiring Journey from Humble Beginnings to Iconic Legacy

The extraordinary journey of Chandukaka Saraf began 198 years ago in Baramati, with the visionary Late Shriman Bhaichandji Shah, whose commitment to purity and excellence laid the foundation for a legacy of trust. His great-great-grandson, Shriman Kishorkumar Shah, now the current Chairman along with his son Samyak Kishorkumar Shah, carries forward this legacy, which was started with a small-scale goldsmith business.

Shriman Bhaichandji Shah’s son, Late Shriman Jyotichandji Shah, and his grandson Late Shriman Chandulalji Shah expanded this vision by offering fair pricing and quality, building strong community trust through home visits for jewellery repairs and sales. Late Shriman Jyotichandji Shah, known for travelling village to village with gold and silver products, further strengthened the family’s reach, while Late Shriman Chandulalji Shah established the family’s first jewellery store in Baramati, transforming the business into a household name.

Shriman Kishorkumar Shah’s father, Late Shriman Jindattaji Chandulalaji Shah Saraf, played a pivotal role in driving business growth, focusing on employee welfare and maintaining ethical practices. His contributions solidified the brand’s position in the market, centred on integrity and craftsmanship.

Today, this proud legacy thrives under the visionary guidance of Shriman Kishorkumar Shah, supported by his son, Samyak Kishorkumar Shah. With his fresh perspective and innovative ideas, they continue to steer the brand towards greater success while staying rooted in the core values of commitment, trust, and excellence. Adding grace and depth to this journey is Shrimati Neha Kishorkumar Shah, wife of Shriman Kishorkumar Shah, who seamlessly balances her roles across business and CSR initiatives. Her dedication to driving meaningful community impact reflects the brand’s unwavering promise to give back to society while building a legacy of trust and goodwill.

Shri. Kishorkumar Jindatta Shah
Chairman

Smt. Neha Kishorkumar Shah
Director

Ku. Samyak Kishorkumar Shah
Director

Where Tradition Inspires Innovation

Under the leadership of Shriman Kishorkumar Shah and Samyak Kishorkumar Shah, the company has adopted modern technologies, processes, and practices. They introduced hallmarking, various jewellery investment schemes, and upgraded their management systems. Shriman Kishorkumar Shah is known for his expertise in professional business management and his commitment to delivering excellent customer service.

Over 198 years, Chandukaka Saraf has become synonymous with purity, transparency, trust, and ethical business practices. The company has a strong presence in Maharashtra and has plans to expand in Karnataka, and other states shortly, establishing itself as a leading name in the jewellery industry in India.

The Five Pillars of Our Legacy:
Core Values that Define What We Believe In!

Values are what shape us, and the below five enduring principles of Chandukaka Saraf are what form the bedrock of our identity, guide our craft, and shape our relationships with customers:

Shuddhata (Purity)

Each and every piece we craft is a testament to purity, meticulously assembled from the finest of materials, which makes sure of authenticity that our beloved customers can cherish.

Vishwas (Trust)

If you ask about our greatest achievement, it has to be the trust bestowed upon us by generations of families— surely a cornerstone of our brand that we honour through our actions.

Parampara (Tradition)

We celebrate our heritage by crafting timeless jewellery pieces that embody classic artistry, intertwining the essence of our roots with modern aesthetics.

Pardarshata (Transparency)

We perpetually prioritise transparency in every aspect of our operations, from pricing to material sourcing, which helps our customers for security and confidence in us.

Navinyata (Innovation)

While deeply rooted in tradition, we indeed embrace innovation which blends contemporary trends with our rich history and appears to be breathtaking to both our heritage and modern enthusiasts.

Values are what shape us, and the below five enduring principles of Chandukaka Saraf are what form the bedrock of our identity, guide our craft, and shape our relationships with customers:

An Heirloom of Moments
Timeless Creations for Every Generation

At Chandukaka Saraf, we understand that jewellery isn’t just a piece of art but it’s an adornment piece that reflects one’s identity, values and significant life moments. Our jewellery collection, surely captures the essence of your life, cherishes noteworthy moments and comes with a blend of traditional grace as well as contemporary flair, making it the perfect array for everyone out there!

Gold
From bridal sets to everyday wear pieces, our Gold Jewellery Collection is breathtakingly crafted with layouts that come with utmost purity, while celebrating our dedication to Shuddhata, Navinyata and Vishwas. Each creation asserts a unique story of elegance and heritage.

Diamonds
Each piece in our Diamond Jewellery Collection is made with ethically sourced diamonds, thoughtfully selected to capture life’s most cherished moments and shine with unmatched brilliance.

Silver
Our Silver Jewellery Collection is built by keeping in mind about the beauty of timeless charm, offering a diverse array of pieces to choose from, including anklets or modern statements that mesmerises every occasion with its sophistication.

Gemstones
Our Gemstone Collection comes with embedded rubies, emeralds, sapphires and Navratna Gemstones, which surely adds a touch of colour and individuality, and are crafted to elevate any look with a distinct elegance and allure.

Honouring Two Centuries of Trust and Achievement

As we near our 200th anniversary, we proudly carry forward our most treasured asset—the trust of our customers. This achievement has earned us many prestigious awards, including the Most Trusted Jeweller in Maharashtra (2013), Leading Retailer of India Awards (2014), Marketing Excellence Award from the World Marketing Congress (2015), Treasure Trove Award for the Jewel in the Crown of Jewellery Business (2017), Regional Retail Impact Award (2022) and Jewels of West Award (2024) to name a few.

Even after these honours, it is the cherished relationships we have cultivated over the years that are most dear to us, and they allow us to keep growing. As we step into the digital era, we have a strong social media presence and have introduced an e-commerce platform. This guarantees a smooth shopping experience while maintaining the best quality and consistent pricing across all locations.

Heart of Giving:
Our Commitment to Community

Our legacy is not just about stunning jewellery pieces but also connected with a responsibility towards our community. Guided by our values of compassion and integrity, we make sure to participate in social welfare through our charitable initiatives – the Sobhyagyawati Kusum and Shri Jindatta Shah Welfare Foundation, Sindhutai Sapkal, Prakash Amte, Dr. Rahi Bai Popere, Naam Foundation to name a few.

These efforts focus on education, women empowerment, afforestation, blood donation, promotion of Ayurveda and Yoga, and public health, which promotes hope and opportunity within our communities.

Hence, every piece purchased from us contributes to a larger and greater purpose, supporting our belief that true legacy consists of both luxury and a meaningful impact.

A Journey Celebrated, A Future Embraced

Well, as we approach this significant milestone, Chandukaka Saraf is totally committed to honouring a legacy while welcoming the future. We are super excited and energetic to continue our journey of sustainability, innovation, and exploration of new designs that relate with the future generation. We believe that our customers trust is the most valuable asset which we pledge to nurture it through every piece of jewellery that we create with utmost purity and artistry.

Lastly, we started in the year 1827, and we wholeheartedly celebrate nearly 200 years of Baramatichi Suvarna Pedhi. Chandukaka Saraf transcends being a mere brand; it stands to as a legacy of love, trust, and unmatched craftsmanship. We are honoured to be part of your stories, standing as a beacon of tradition, innovation, transparency and unwavering values for nearly two centuries—and into the future.